请求的信息
准备好看看丹佛州立大学能为你做些什么了? 皇冠官网网站会帮你的.
The Digital Marketing 证书 is a great fit for Marketing majors and for other students pursuing any of the BS degrees in the 商学院, since you can double-count classes and thus reduce the number of required courses. 对于寻求专业/继续教育的归国学生来说,这也是一个很好的选择.
The Digital 营销小 is a great option for students with any major that requires a minor or who want a credential to show their digital marketing skills to potential employers. 请咨询皇冠官网网站的顾问,了解更多适合您的信息.
Both the certificate and the minor have the same required courses, totaling 16 credits. The minor requires 3 additional credits from the listed electives (total 19 credits), and the certificate requires 6 credits from the listed electives (total 22 credits).
市场营销是商业成功的关键. Marketing is about delivering value to consumers and generating revenue for the organization. 还有什么比这更重要的呢? 这是关于开发正确的产品, 给合适的人, 以合适的价格, 在正确的地方, 通过正确的沟通. 每个组织都有营销职能,创造了许多职业机会. 市场营销问题.
皇冠官网网站相信学习是一个主动的过程. Our AACSB-accredited 市场营销课程提供小班授课,学生都是雄心勃勃的商科学生, 并由具有多年相关行业经验的教授领导. 学生也完成了 real, hands-on marketing projects—including solving real problems for actual businesses.
皇冠官网网站的市场营销专业适合你吗? 也许是皇冠官网网站的新(2021年秋季) 专业销售文学士由国家唯一的 专业销售中心? 也许是皇冠官网网站的辅修课或者证书? 想了解皇冠官网网站的职业前景和实践学习? 更多信息请看下面,如果你有问题,请给皇冠官网网站发邮件.
当你主修市场营销时, 您通过业务核心构建广泛的业务技能, and you develop marketing expertise through both required and elective Marketing classes.
皇冠官网网站的市场营销学士学位课程在校园内或100%在线提供.
All business majors require foundation course work in all significant areas of business theory and practice. 以下课程是所有市场营销专业学生的必修课程. 学生必须保持2分.平均值为0 业务核心. A student cannot register for a business core course until all General Studies requirements in Written Communication, 口头交流, 和数量素养是完整的.
Work with our academic advisor, Donelyn Jones, for help taking the right courses in the right order. 以下所有信息均反映 当前目录; make sure you refer to 目录年的目录 确切的要求.
Course | Title | Credits |
BUS 1850 | 商业概论 | 3 |
BUS 1950 | 商务沟通 | 3 |
BUS 3040 | 全球企业社会责任 & 可持续性 | 3 |
2010年ACC | 会计原理1 | 3 |
ACC 2020 | 会计原理2 | 3 |
CIS 2010 | 信息系统基础 | 3 |
CIS 3300 | 商业分析I(描述及预测) | 3 |
CIS 3320 | 商业分析II(规定) | 3 |
ECO 2010 | 宏观经济学原理 | 3 |
ECO 2020 | 微观经济学原理 | 3 |
翅片3300 | 管理财务 | 3 |
MGT 2210 | 商业法律环境 | 3 |
MGT 3000 | 组织管理 | 3 |
MGT 4950 | 战略管理 | 3 |
MKT 3000 | 市场营销原理 | 3 |
总时间: |
45 |
市场营销专业包括必修课和市场营销选修课. 你将在市场营销方面打下坚实的基础, while choosing electives that arm you with expertise in the areas the interest you most. 每门必修课程都提供校内和在线两种形式.
Course | Title | Credits |
MKT 3010 | 市场营销研究 | 3 |
MKT 3310 | 消费者的行为 | 3 |
MKT 3710 | 国际营销 | 3 |
MKT 4560 | 营销策略 | 3 |
MKT 3000 + | 市场营销选修课——选择四门课程 | 12 |
总时间: |
24 |
皇冠官网网站提供广泛的相关, current, 以及各种形式的有用的市场营销选修课(校内和网上). 作为市场营销专业的学生, you may also double-count major classes toward a 证书 in Sales or Digital Marketing (more info on certificates below).
Course | Title | Credits | 在校园 | Online |
MKT 3100 | 零售市场营销 | 3 | X | |
MKT 3110 | 广告及推广管理 | 3 | X** | |
MKT 3160 | 销售管理 | 3 | X | |
MKT 3190 | 社会公益营销 | 3 | X* | |
MKT 3200 | 数字营销基础 | 3 | X* | |
MKT 3250 | 个人销售 | 3 | X | |
MKT 3300 | 服务营销 | 3 | X | |
MKT 3320 | 内部销售 | 3 | X | |
MKT 3330 | 市场营销和销售指标 | 3 | X | |
MKT 3350 | 社会销售 | 3 | X | |
MKT 3500 | 体育营销 | 3 | X | X |
MKT 3610 | 企业对企业营销 | 3 | X | |
MKT 3750 | 多元文化营销 | 3 | X | X |
MKT 3910 | 新产品开发 | 3 | X | |
MKT 3980 | 市场营销实习 | varies | ||
MKT 3981 | 销售实习 | varies | ||
MKT 4110 | 品牌管理 | 3 | X | |
MKT 4200 | 内容营销 | 3 | X | |
MKT 4250 | 先进的销售 | 3 | X | |
MKT 4300 | 社交媒体营销 | 3 | X | |
MKT 4520 | 市场营销管理研讨会 | 3 | X | |
MKT 4540 | 数字营销科学 | 4 | X* | |
汽车3010年 | 全球商务经验(旅游) | 3 |
* Hybrid class; meets once per week in-person with the rest of the work online
** Synchronous online class; remote class that meets online at an assigned date and time
Course | Title | Credits |
ACC 1010或
2010年ACC |
会计学基础
会计原理1 |
3 |
BUS 1850 | 商业概论 | 3 |
BUS 1950 | 商务沟通 | 3 |
BUS 3040 | 全球企业社会责任和可持续发展 | 3 |
CIS 2010 | 信息系统基础 | 3 |
FIN 3150 | 个人理财规划 | 3 |
MGT 2210 | 商业法律环境 | 3 |
MGT 3000 | 组织管理 | 3 |
MKT 2250 | 销售概论 | 3 |
MKT 3000 | 市场营销原理 | 3 |
MKT 3160 | 销售的领导 | 3 |
MKT 3250 | 个人销售 | 3 |
MKT 3320 | 内部销售 | 3 |
MKT 3330 | 市场营销和销售指标 | 3 |
MKT 3350 | 社会销售 | 3 |
MKT 3750 | 多元文化营销 | 3 |
MKT 4250 | 先进的销售 | 3 |
总时间: | 51 |
Course | Title | Credits |
MKT 3000 - 4999 | 高级市场营销课程(不包括上述必修课程) | |
MKT 1260 | 客户服务 | 3 |
通讯3010 | 商务及专业演讲 | 3 |
本3530 | 人力资源管理 | 3 |
本4050 | 采购和供应链管理 | 3 |
MGT 4620 | 绩效管理和奖励制度 | 3 |
MGT 4640 | 员工培训与发展 | 3 |
总时间: | 12 |
Non-marketing majors can benefit from our program through earning one of the minors we offer: Marketing, 广告及推广, Sales, 与数字营销.
Our certificates—Sales, 与数字营销—are a great add-on for Marketing majors. 每个证书也可以作为独立凭证使用, 比如那些已经获得学位的人.
以下所有信息均反映 当前目录; make sure you refer to 目录年的目录 确切的要求.
A minor in Marketing gives you a broad set of skills and knowledge that can be applied in any marketing setting. 辅修课程是酒店业等特定行业专业的一个很好的补充, 医疗管理, 或体育管理.
It also is an excellent choice for students majoring in other areas of business (e.g., 创业, 管理, Finance, 会计, CIS), as all business employees should understand the revenue-producing arm of the organization.
Course | Title | Credits |
BUS 1950 | 商务沟通 | 3 |
MKT 3000 | 市场营销原理 | 3 |
MKT 3310 | 消费者的行为 | 3 |
MKT 4520 | 市场营销管理研讨会 | 3 |
认可市场营销选修课 | 6 | |
总时间: | 18 |
你有创造力吗?? 你梦想在广告公司工作吗, 或者制定策略来达到特定的目标受众? The 广告及推广 minor will set you up for success in the creative side of marketing. 这门辅修课程是对通信设计学位的绝佳补充, 沟通研究, Art, Music, 或者适合任何需要推广自己业务的人.
Course | Title | Credits |
MKT 3000 | 市场营销原理 | 3 |
MKT 3110 | 广告及推广管理 | 3 |
MKT 4110 | 品牌管理 | 3 |
MKT 4300 | 社交媒体营销 | 3 |
选修课程(见下文) | 6 | |
总时间: |
18 |
Course | Title | Credits |
MKT 3190 | 社会信用营销 | 3 |
MKT 3250 | 个人销售积分 | 3 |
MKT 3300 | 服务信用营销 | 3 |
MKT 3310 | 消费者行为积分 | 3 |
MKT 3710 | 国际营销学分 | 3 |
MKT 3750 | 多元文化营销 | 3 |
MKT 3980 | 市场营销实习 | 1-15 |
MKT 4200 | 内容营销学分 | 3 |
MKT 4520 | 市场营销管理课程 | 3 |
Students may take one of the following courses (3 credits) to replace one elective course.
Course | Title | Credits |
ART 1531 | 工作室基础:4D | 3 |
JMP 1000 | 新闻与大众传媒导论 | 3 |
JMP 2430 | 媒体制作概论 | 3 |
JMP 2700 | 公共关系基础 | 3 |
MKT 3200 | 数字营销基础 | 3 |
The Sales 证书 is a great fit for Marketing majors and for other students pursuing any of the BS degrees in the 商学院, since you can double-count classes and thus reduce the number of required courses. 对于寻求专业/继续教育的归国学生来说,这也是一个很好的选择.
The Sales Minor is a great option for students with any major that requires a minor or who want a sales credential to show to potential employers. 请咨询皇冠官网网站的顾问,了解更多适合您的信息.
证书和辅修的要求是一样的.
Course | Title | Credits |
MKT 3000 | 市场营销原理 | 3 |
MKT 3160 | 销售的领导 | 3 |
MKT 3250 | 个人销售 | 3 |
MKT 4250 | 先进的销售 | 3 |
选修课程(见下文) | 6 | |
总时间: |
18 |
Course | Title | Credits |
MKT 3300 | 服务营销 | 3 |
MKT 3320 | 内部销售 | 3 |
MKT 3330 | 市场营销和销售指标 | 3 |
MKT 3350 | 社会销售 | 3 |
MKT 3610 | 企业对企业营销 | 3 |
MKT 3750 | 多元文化营销 | 3 |
MKT 3981 | 销售实习 | 1-15 |
The Digital Marketing 证书 is a great fit for Marketing majors and for other students pursuing any of the BS degrees in the 商学院, since you can double-count classes and thus reduce the number of required courses. 对于寻求专业/继续教育的归国学生来说,这也是一个很好的选择.
The Digital 营销小 is a great option for students with any major that requires a minor or who want a credential to show their digital marketing skills to potential employers. 请咨询皇冠官网网站的顾问,了解更多适合您的信息.
Both the certificate and the minor have the same required courses, totaling 16 credits. The minor requires 3 additional credits from the listed electives (total 19 credits), and the certificate requires 6 credits from the listed electives (total 22 credits).
Course | Title | Minor | 证书 |
MKT 3000 | 市场营销原理 | 3 | 3 |
MKT 3200 | 数字营销基础 | 3 | 3 |
MKT 3310 | 消费者的行为 | 3 | 3 |
MKT 4200 | 内容营销 | 3 | 3 |
MKT 4540 | 数字营销科学 | 4 | 4 |
选修课程(见下文) | 3 | 6 | |
总时间: | 19 | 22 |
从以下选修课中选择. The minor requires three credits from the following list, and the certificate requires six credits.
Course | Title | Credits |
CIS 2110 | 信息系统中的结构化问题解决 | 3 |
JMP 2450 | 基本互动制作 | 3 |
MKT 3330 | 市场营销和销售指标 | 3 |
MKT 3350 | 社会销售 | 3 |
MKT 3980 | 市场营销实习 | 1-15 |
MKT 4110 | 品牌管理 | 3 |
MKT 4300 | 社交媒体营销 | 3 |
市场营销是一个几乎涉及每一个行业的职业. 以下是一些你可以追求的营销相关学科:
寻找该领域的工作或经验学习机会?
皇冠官网网站相信经验很重要, and that you should be able to learn and apply practical skills while you are studying with us.
That is why many of our marketing professors provide students with opportunities to work with real organizations, 解决真正的营销问题.
That’s also why we encourage our students to take internships—most of which are paid! 在获得行业经验的同时,你可以获得信用和支付账单.
密歇根州立大学丹佛 marketing students have served hundreds of organizations all along the Front Range and beyond, including for-profit companies and non-profit organizations of various sizes and industries. Students have opportunities to work with organizations and learn how to develop marketing strategies in areas such as:
If your business or organization is interested in exploring client project opportunities with the 市场部, 请与系主任联系, 妮可Vowles, at: (电子邮件保护). 一定要告诉皇冠官网网站:
如果合适的话, we’d love to help you—and help our students by getting them more real-world experience.
As a student, one of the most impactful experiences you can have is an internship.
通过与市场营销或销售领域的雇主一起工作, 你将获得实际的专业经验, 构建专业知识, 认识你所在领域的人, and get to know more about the work that you love (and even about those areas you don’t love so much).
实习可以获得学分,也可以获得报酬,或者两者兼而有之.
如果你已经完成了MKT 3000市场营销原理, you can complete an internship for one of your four marketing major electives (3 credits out of 12 required).
To earn 3 credits, you must work 150 hours and report to someone with marketing/sales expertise. 在此过程中,你完成了一些学术工作.
现在你离毕业更近了,有了宝贵的行业经验!
Do you have a marketing or sales internship or job listing you’d like to fill with an 密歇根州立大学丹佛 student or alum? Please 把你的位置告诉皇冠官网网站.
想要更多地参与进来, 通过招聘会, 非正式的网络, 校园面试, and more? 进一步了解皇冠官网网站的 行业合作伙伴的机会.